The HTH project used the same 3 assets to create the flyer. The flyer was designed to print 2 at a time on letter size paper, and cut in half, making the final size 5 1/2″ x 8 1/2.”
Background #4219 is the bottom layer, with texture #4238 as the next layer up, set at a 90% screen transparency effect to achieve the translucent composite.
The star asset #5460 was added for the purpose of drawing attention to the HTH logo. And a white box set to 50% transparency was included behind the smaller text to make sure it was easy to read.
Notice that both of the texture layers are cropped from the original pictures. And slightly offset to create a visual border.
Fonts used include: headline – Amazone, AdvenVintage and text – Myriad Pro Regular & Bold.
On proof the client requested the addition of purple for some of the text and this was accomplished by highlighting the event title. The original 2nd paragraph was changed to a ‘bullet list’ for an easier read.