Graphic Design differs from art in that it has a purpose or a message. In all graphic design combining design elements and using the right principles to create a visual representation of an idea can and will attract the right audience.
The principles and elements of design together represent a set of guidelines that graphic designers use to create aesthetically pleasing visuals.
The principles of design – Balance, Contrast, Repetition, Emphasis, Movement, Unity create an effective and attractive composition by using the elements of design – Line, Color, Shape, Space, Symmetry, Scale, Texture and Direction – to create a visual that conveys a message.
The elements of design are the components that a designer uses to create a project, and they represent the base of graphic design.
Both the principles and elements are guidelines – the basic rules… and rules can be broken, but they have been created for a reason.